Social Media Content Creator

Title: Social Media Content Creator
Report to: Director of Marketing
Department: Marketing
FSLA Status: Full Time (Exempt)

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Imperial is seeking a Social Media Content Creator to lead Imperial’s social media strategies across all channels and across multiple platforms. This candidate will create compelling, engaging and visually striking content working across internal teams to ensure messaging and brand consistency critical to building and leading our brand voice in social. The Social Media Content Creator will be responsible for developing, creating, monitoring and analyzing the performance of social media campaigns as well as managing consumer engagement.

What You’ll be Doing

The Social Media Content Creator is a creative, self-motivated individual with an entrepreneurial spirit and a proven ability to get things done. Key responsibilities include:

• Content Creation: Develop and produce engaging social media content, including text, videos, and images, tailored for platforms such as Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn, and internal channels (UKG).
• Content Calendar Management: Create and manage a social media content calendar, ensuring timely publication of posts.
• SEO Optimization: Utilize SEO best practices to enhance visibility and drive traffic to Imperial’s digital channels.
• Performance Monitoring: Track and report on digital engagement metrics to measure content effectiveness.
• Visual Design Support: Contribute to the design of promotional materials, ensuring visual consistency.
• Collaboration: Work closely with the marketing team to ensure content aligns with brand voice and supports engagement, reach, and sales goals.
• Brand Communication: Manage and engage with audiences on social media, maintaining consistent brand messaging.

What We Need

• 3-5 years of social media content creation experience in a corporate or agency setting.
• In-depth knowledge of social media trends, hashtags, and engagement strategies.
• Proven ability to translate concepts into compelling content across various platforms (Twitter, TikTok, Facebook, Instagram, YouTube).
• Ability to incorporate and maintain our brand voice in all digital content.
• Extensive knowledge of social media platforms, Adobe Creative Suite (Illustrator, Photoshop, InDesign), Google Suite, and video production.
• Strong understanding of impactful marketing tactics to maximize reach and engagement.
• Excellent written and verbal communication skills to effectively collaborate with internal teams.

Benefits

• Free Hats
• 401K with company match
• Health care (medical, dental, vision)
• Employee Assistance Program
• PTO (vacation, personal days, 9 company holidays)
• Opportunities for continuing education
• Employee product discounts
• Relocation to the greater St. Louis area (as needed)

Company Overview
Since 1916, Imperial has epitomized luxury, authenticity, and individuality by crafting premium headwear, apparel, and accessories with an unwavering dedication to quality and detail. Our team is committed to excellence–serving customers in golf, retail, corporate, and destination/leisure markets. We are available in the top resorts, golf courses, national sporting events, and retail locations nationwide. As the #1 headwear brand* in the golf market and an entrusted licensing partner for companies including Nike, Adidas, and Peter Millar–Imperial is leading the industry in decorative apparel. 

*Voted by the Association of Golf Merchandisers (AGM) and reported by Golf Datatech

Our Mission: We create consumer products that enrich and embellish people’s lives. Our responsiveness, continuous improvement, and empowerment of all team members are the pillars of our success.

Imperial is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds.